The Legacy of Jim & Norm
Honouring Two Greats
The Jim Morris Legacy Cup stands as Canada’s longest-running, most prestigious bodybuilding competition, celebrating 38 years of dedication, passion, and athletic excellence. This incredible milestone was made possible by the vision and determination of two legends:
Jim Morris and Norm Jacobs.
Together, Jim and Norm built a legacy that began with three highly successful contests under Jamor Enterprises: the Stratford Championships, the London Championships, and the Ontario Provincials. These events quickly became favourites among athletes across Ontario, drawn by Jim and Norm’s infectious enthusiasm and their commitment to creating an unforgettable experience for every competitor.
Since the passing of Jim and Norm, Darrell Jackson has stepped up to continue the legacy with a vision that honours their dedication to the sport and the athletes. This is not only a competition, but a celebration of the history and two great men, and a promise to carry forward the values that they instilled in every event.
Expanding the Legacy
In 2018, the event made history by introducing Canada’s first wheelchair bodybuilding division. Inspired by the dedication of guest athletes Bray Hoffman and Woody Belfort in 2017, Jackson collaborated with CPA President Ron Hache to create an official division. This groundbreaking step opened the door for Canadian wheelchair athletes to compete nationally and eventually pursue pro status, following the strong example set in the U.S., where the division had been growing since 1993. This milestone marked the beginning of a new era for inclusive bodybuilding in Canada, paving the way for greater awareness, participation, and future opportunities for athletes with disabilities.
38 Years Strong
In 2026, we proudly host the 38th installment of the Jim Morris Legacy Cup once again in Kitchener, Ontario. This location offers increased accessibility and flexibility, allowing us to welcome even more athletes and fans. We look forward to working alongside the Canadian Physique Alliance and our exceptional show vendors to deliver an unforgettable experience for our athletes, spectators and sponsors.
Join us on April 11th, 2026, in honouring Jim and Norm’s legacy and keeping the history of this show alive. Together, let’s celebrate the past, inspire the future, and make the 2026 Jim Morris Legacy Cup a memorable chapter in the story of Canadian bodybuilding.
Your Legacy Starts Here
STEP 1: CPA MEMBERSHIP
The Canadian Physique Alliance (CPA) is the governing body of the Jim Morris Legacy Cup and requires an organization membership to compete.
STEP 2: REGISTRATION
Once you have your CPA membership number, you can now register for the show and the classes you want to compete in.
STEP 3: BOOK YOUR SERVICES
Bombshell Productions Inc. is our official tanning, hair, and make-up provider for the show. They will be the only company allowed on site on show day. Allow Jenna and her talented team to highlight your natural beauty to help showcase your best self on stage.
STEP 4: BOOK YOUR STAY
Located at 30 Fairway Rd. S in Kitchener, the DoubleTree by Hilton will be the host hotel and venue for the 2026 Jim Morris Legacy Cup.
STEP 5: BOOK YOUR STAGE PHOTOS
Lomer Photography is our official on-stage and backstage photographer - one of the top photographers in Canada. Ryan will be there all day to capture your hard work and preserve your legacy.
STAY CONNECTED
Be sure to follow all us on our official Instagram page for show information and updates.
About Our Vendors
RYAN LOMER - LOMER PHOTOGRAPHY
Ryan's calm and gentle nature allows him the ability to create a relaxed, supportive atmosphere to capture authentic moments that truly reflect your hard work and dedication. Ryan’s unmatched skill has made him the go-to photographer for competitors who want nothing less than perfection.
Don’t miss the opportunity to have your journey captured with industry-leading stage photos that you’ll treasure forever. Your hard work deserves to be remembered by the best in the business.
BOMBSHELL PRODUCTIONS
Bombshell Productions Inc. is the one-stop shop for bodybuilding services and accessories. Founded in 2017 by Jenna K., Bombshell was created from her passion for helping athletes feel confident and shine on stage. From professional hair, makeup, and tanning to a curated range of stage accessories, the brand provides everything athletes need to elevate their presence and showcase their hard work with pride.
With a reputation for meticulous and high-quality work, Bombshell Productions ensures every athlete looks and feels their absolute best on stage, because true dedication deserves nothing less than perfection.
VJ ANDREW DAVIDS
The go-to VJ for the Jim Morris Legacy Cup and a staple at fitness events across Ontario, VJ Andrew Davids brings an unmatched energy to every stage. With over 20 years of experience, Andrew keeps athletes pumped, the crowd engaged, and the atmosphere electric from the opening walk-on to the final trophy presentation.
Powered by state-of-the-art equipment, he delivers a seamless experience that makes every competitor feel like a champion. With Andrew behind the booth, your hard work is showcased in the best possible way, turning show day into an unforgettable celebration of your legacy.
FITNESS COACH TIM LOVE
A driving force in Canadian bodybuilding, Tim Love is the powerhouse behind Lovethatbody, a respected coach, athlete, and motivator. With his relentless energy and passion for the sport, Tim pushes athletes to reach new levels of performance and physique excellence. From first-time competitors to seasoned champions, he brings the same dedication and intensity to every athlete he works with.
As a loyal supporter of the Jim Morris Legacy Cup year after year, Tim’s commitment goes beyond coaching; he continues to stand behind the athletes and the event, helping to enrich the show environment and support his team from start to finish. With Tim in your corner, you don’t just train, you rise, you improve, and you compete with confidence.
Athlete Information - Registration Opening Soon
REGISTRATION - $180 + HST
LATE REGISTRATION - $210 + HST
LATE REGISTRATION - $210 + HST
For your first class
$120 + HST for each additional class
Must register online before April 7th, 2026
LATE REGISTRATION - $210 + HST
LATE REGISTRATION - $210 + HST
LATE REGISTRATION - $210 + HST
For your first class
$180 + HST for each additional class.
On-site registration April 10th, 2026.
ATHLETES MEETING/CHECK INS
LATE REGISTRATION - $210 + HST
ATHLETES MEETING/CHECK INS
Friday, April 10th, 2026, 6 PM at the DoubleTree Hotel in the ballroom. Please bring your CPA Membership Card and ID.